Statistics show that you shouldn't let your modern marketing methods distract you from one of the oldest and most effective communication channels: email.

Why?

Because email provides a 4,200 percent return on investment for every dollar invested, it is one of the most effective solutions accessible.

Email automation is a must-have for organizations since it saves time while also increasing revenue. According to Email Marketing Statistics, automated emails generate 320 percent more income than non-automated emails.

If you're still unsure about including email marketing into your marketing strategy, keep reading to learn more about email marketing statistics.

Statistics on Mobile Email Marketing

Users can check their inboxes on the move thanks to gadgets like smartphones and tablets, which is likely why mobile devices accounted for at least half of all read emails.

When particular mobile devices, 81 percent prefer to open emails on their smartphones, while 21 percent prefer to open emails on their tablets.

As you can see, it's critical to make sure your emails are mobile-friendly, as this is how a majority of consumers check their email inboxes.

If an email isn't mobile-friendly, 42.3 percent of users will discard it. All of your hard work will be for naught if your email marketing campaigns aren't mobile-friendly.

Fortunately, most email marketing services, such as Mailgaze have responsive email templates that look amazing on any device. You may also automate your email marketing with an email marketing solution.

Statistics on B2B Email Marketing

One of the most effective methods for B2B organizations to create more leads and revenues is email marketing. B2B organizations may use email marketing to offer material to subscribers in order to educate them about their product or service and convert leads into customers.

77% of B2B organizations utilize an email newsletter as part of their content marketing strategy, and 79 percent of B2B marketers believe email is the most effective way to distribute content. It's easy to understand why email is the top revenue-generating medium for 59% of B2B marketers.

Statistics on Personalized Email Marketing

Customers appreciate receiving communications and offer tailored to their specific requirements and interests.

You may customize your emails in a variety of ways. Many marketers, for example, customize emails based on demographics such as gender and age; 66% of marketers personalize emails based on age data.

You may also customize email marketing messages based on a user's past purchase history or particular behaviors.

These personalized emails result in a 6x increase in transaction rates!

You should also customize the subject lines of your emails. The open rate of emails with customized subject lines increases by 26%.

Statistics on B2C Email Marketing

B2C firms may benefit from email marketing as well; it can convert window shoppers into purchasers, increase engagement, enhance customer loyalty and retention, and more.

And the data from email marketing proves it!

Marketing emails affect 59 percent of respondents' purchasing choices, and 80 percent of business experts feel email marketing improves client retention.

Final Thoughts: 

The influence of email marketing can go well beyond simply getting messages into inboxes, and as the above statistics show, email marketing is still king! Numbers, as they say, speak louder than words, but email marketing statistics speak even louder in this situation.